THE MISTAKABLE MARKER
AD/CW: Mac Davenport
& Robert McGee
"Experience” is the name we give to a series of mistakes. Without them, there’s no progress, no character development, and no trial by fire. Behind every great idea was a hundred terrible ones. Behind every masterpiece was a series of f*ck-ups. Mistakes make us who we are.
With an Expo marker in hand, mistakes are never permanent. Your creativity is limitless– just wipe away and start again. It’s time to mistake your way to great.
VIDEO SPOT
WEB REDESIGN
The web redesign will be unveiled using an interactive wipe-away feature. As the old website is erased by the user, the new website is revealed.
SOCIAL GIFS
THE WHITEBOOK
A dry erase journal where ideas aren’t so precious. Just get whatever “it” is down. Made to be portable for fresh ideas on the go.
PACKAGE REDESIGN
Replacing “dry erase marker” with various fun sayings about making mistakes.
WILD POSTINGS
Consecutive wild postings showcasing the creative process and mistakes in-between on mounted white boards. This exhibition would highlight various profiles including artists, poets, musicians, and inventors.
*Art by street artist futura2000