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AD: Mac Davenport

CW: Makayla Gonzalez

INSIGHT

70% of Americans are very or somewhat worried about global warming and a growing number of Gen Z suffers from eco-anxiety.

IDEA

We strive to help you care for yourself just as you care for our planet. We’re providing the tools for Gen Z to manage their eco-anxiety through self-care, cleaning, and engagement with nature.

ANIMATED

MANIFESTO

VIDEO SPOT

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WILD POSTINGS

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TIKTOK ADS

AUDIO SPOT

Clear Your Mind - :30 sec

Transcript

*Overlapping cacophony of alarming news reports on climate change*

 

VO: We understand that climate change can be distressing. Grove Collaborative strives to help you care for yourself just as you care for our planet. Take a moment to clear your mind and listen to the calming sounds of our Earth. 

 

SFX: Waves crashing, calming birdsong

 

VO: Visit grove.co for ways to ease your eco-anxiety. 

Clean Earth, Clear Mind.

VR EXPERIENCE

Grove will provide an at-home eco-anxiety  management experience,

using Google Cardboard smartphone VR tech to create an accessible

user experience that clears your mind through interactions with the Earth.

 

The easy-to-assemble Cardboard kit (made from repurposed packaging)

will be included free with every online Grove purchase.

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