SET DOWN THE SOAP.
AD: Mac Davenport
CW: Lauren Norch
THE RIGHT TO SHOWER
The Right to Shower sells body wash and bar soap products. In partnership with non-profits like Lava Mae, 30% of their profits fund mobile shower initiatives for individuals experiencing homelessness.
SET DOWN THE SOAP.
Showering everyday is a privilege. Showering once a week is a privilege. Showering with soap? A privilege. Most of us don’t realize how much we take for granted when it comes to personal hygiene.
Would you trade two weeks of your privilege to help the unhoused community?
#GIVE A SHOWER CHALLENGE
We will challenge housed people to give up showering for two weeks. Participants will be encouraged to share their journey on social media via #GiveAShowerChallenge.
For each shower one gives up, TRTS will donate the money needed to provide a shower to an unhoused individual - that's 14 showers.
SOCIAL POSTS
INFLUENCER PARTNERSHIPS
We will be partnering with selected influencers and celebrities who have experienced homelessness and/or support homeless causes. We will sponsor these partners to participate in the challenge and document their experiences daily for social media, through pictures, vlogs, IG Stories, etc. Additionally, we will partner with a journalist from the New York Times to participate in the challenge and create earned media to amplify it. PR packages will be sent to these partners to shower with TRTS products at the end of challenge.